How To: understand why we're so obsessed with "how-to's" Why people will forget to use a habit tracker but spend hours watching how-to videos.
Is ManRepeller our new resident expert behavioral scientist? After speaking to industry leaders, devouring "expert" reads, ManRepeller Thoughtline still might be of the best examples of behavioral science in practice. Here's what we can learn.
How to become a behavioral scientist (sans PhD) What executive leaders at the best behavioral science firms say about how they got where they are today — and how you can, too.
The real reason teenage girls are obsessed with influencers. I spent three weeks talking to teenage girls about the infamous “influencer.” Everything I thought about our obsession was wrong. When I say influencer, I am not speaking of the
