How to run a 7-day email challenge We love 7-day challenges at SnapHabit. Our app is optimized for these short courses. But we also know that simply running your challenge through email can be a fantastic, low-friction
How To: understand why we're so obsessed with "how-to's" Why people will forget to use a habit tracker but spend hours watching how-to videos.
Is ManRepeller our new resident expert behavioral scientist? After speaking to industry leaders, devouring "expert" reads, ManRepeller Thoughtline still might be of the best examples of behavioral science in practice. Here's what we can learn.
How to become a behavioral scientist (sans PhD) What executive leaders at the best behavioral science firms say about how they got where they are today — and how you can, too.
Your feature won't move the needle If you aren't solving a deep user problem, good luck getting attention. 3 months ago, we set a target of 1000 DAU by August 1. A big target, but we were confident–as we had the two core ingredients to growth: A clear product
Don't build password-less login A metrics-driven take on how password-less login wasted weeks of development time and hurt our signup funnel.
The real reason teenage girls are obsessed with influencers. I spent three weeks talking to teenage girls about the infamous “influencer.” Everything I thought about our obsession was wrong. When I say influencer, I am not speaking of the
How to use graphs to track habits If you're a regular habit tracker, chances are you're looking towards building good habits to improve some aspect of your life–be it health, relationships, stress level, etc. On SnapHabit,
The 3 Steps of Making Product Decisions A case study of our notification settings revampWhen you update a habit on SnapHabit, your friends get a silent notification about your update.1 Our hypothesis around this feature was
Q&A with Randa, SnapHabit Flossing Influencer Q: Tell us about your experience with flossing...I'm Randa and I hate flossing. I always feel a looming sense of dread leading up to my biannual dentist appointments. I
Sunsetting a notification When we thought about helping drive behavior change, our hypothesis was that friends encouraging each other would be more effective and fun than automated reminders. For example, here are daily
National Doctor's Day & a history of SnapHabit Today, my dad arrived in New York aboard the USNS Comfort. As a member of the Navy & Navy Reserve for over 30 years, he was called up to join
