How the gas app became #1 in the App Store
We love 7-day challenges at SnapHabit. Our app is optimized for these short courses. But we also know that simply running your challenge through email can be a fantastic, low-friction
Why people will forget to use a habit tracker but spend hours watching how-to videos.
After speaking to industry leaders, devouring "expert" reads, ManRepeller Thoughtline still might be of the best examples of behavioral science in practice. Here's what we can learn.
What executive leaders at the best behavioral science firms say about how they got where they are today — and how you can, too.
If you aren't solving a deep user problem, good luck getting attention. 3 months ago, we set a target of 1000 DAU by August 1. A big target, but we were confident–as we had the two core ingredients to growth: A clear product
A metrics-driven take on how password-less login wasted weeks of development time and hurt our signup funnel.
I spent three weeks talking to teenage girls about the infamous “influencer.” Everything I thought about our obsession was wrong. When I say influencer, I am not speaking of the
If you're a regular habit tracker, chances are you're looking towards building good habits to improve some aspect of your life–be it health, relationships, stress level, etc. On SnapHabit,
A case study of our notification settings revampWhen you update a habit on SnapHabit, your friends get a silent notification about your update.1 Our hypothesis around this feature was
Q: Tell us about your experience with flossing...I'm Randa and I hate flossing. I always feel a looming sense of dread leading up to my biannual dentist appointments. I
When we thought about helping drive behavior change, our hypothesis was that friends encouraging each other would be more effective and fun than automated reminders. For example, here are daily
Today, my dad arrived in New York aboard the USNS Comfort. As a member of the Navy & Navy Reserve for over 30 years, he was called up to join