Gas App is #1 in the App Store. The app is simple: answer polls about friends, and get credit (flames) when you are picked.
Most people can literally not use it yet, so I wanted to see what we could learn:
Onboarding Flow
The Gas onboarding flow isn't short... but every piece of information gathered is critical to the product.
It's all about the questions...
Gas asks you about your friends...
... in many different ways:
... and some smart as heck growth strategies...
Personalized invites:
3/ ... and the invites likely use a gender classifier to customize the "compliments waiting". Traditional male names (Ben, Connor) mostly have compliments from girls ... while female names (Brianna, Annie) mostly have compliments from boys. pic.twitter.com/YHj2XopcgM
— Jake Bernstein (@jake_bern) October 13, 2022
Sign Up Friction & Contacts Optimization
5/ Contact-List Matching:
— Jake Bernstein (@jake_bern) October 13, 2022
The app uploads contacts and does second-degree matching to suggest friends
1. Person A and B each have person C saved as a contact on their phone
2. Person A and Person C have Gas installed
3. Person A will see person B as a suggested friend