Your feature won't move the needle If you aren't solving a deep user problem, good luck getting attention. 3 months ago, we set a target of 1000 DAU by August 1. A big target, but we were confident–as we had the two core ingredients to growth: A clear product
Don't build password-less login A metrics-driven take on how password-less login wasted weeks of development time and hurt our signup funnel.
The 3 Steps of Making Product Decisions A case study of our notification settings revampWhen you update a habit on SnapHabit, your friends get a silent notification about your update.1 Our hypothesis around this feature was
Q&A with Randa, SnapHabit Flossing Influencer Q: Tell us about your experience with flossing...I'm Randa and I hate flossing. I always feel a looming sense of dread leading up to my biannual dentist appointments. I
Sunsetting a notification When we thought about helping drive behavior change, our hypothesis was that friends encouraging each other would be more effective and fun than automated reminders. For example, here are daily
National Doctor's Day & a history of SnapHabit Today, my dad arrived in New York aboard the USNS Comfort. As a member of the Navy & Navy Reserve for over 30 years, he was called up to join
